LOFTY

LOFTY – Japan’s Trusted Pillow Specialist, Chosen by 3.5 Million Sleepers

LOFTY is one of Japan’s most respected pillow brands, dedicated entirely to the science of sleep. With over 3.5 million pillows sold and a growing presence in Japanese hotels, inns, and hospitals, LOFTY combines ergonomic research with precision craftsmanship to create pillows that support every sleeper — regardless of body type, sleeping position, or preference.

All LOFTY products are 100% authentic, sourced directly from Japan and shipped worldwide by imy Shop Japan.

🏨 LOFTY Hotel Pillow – Used in 50,000+ Japanese Hotels & Hospitals

The same pillow trusted by top hotels, inns, and hospitals across Japan — now available for your home.

  • Reversible dual-sided design: soft cotton side for a gentle, enveloping feel; breathable polyethylene pipe side for firmer support and cooler sleep in summer
  • 5-part cervical support structure: LOFTY’s unique design reduces strain on the neck and shoulders, with each section height-adjusted to facilitate smooth turning during sleep
  • Supports both back and side sleeping positions
  • Machine washable outer cover; hand wash the pillow body with diluted detergent
  • Available in S (low, 2–3cm) and M (standard, 3–4cm) heights
  • Outer fabric: 100% Cotton | Inner fabric: 85% Polyester, 15% Cotton | Filling: Polyester Cotton + Polyethylene Pipe

🧘 5-Block Ergonomic Pillow LT-010 – Scientifically Designed for Neck & Head Alignment

LOFTY’s flagship ergonomic pillow, engineered for precise neck and head support across all sleeping positions.

  • 5-segment connected structure provides stable, even support for the neck and head, reducing shoulder and neck strain
  • Filled with medium-thick polyester fiber bead cotton — soft yet resilient, pressure-resistant, and long-lasting in shape
  • Breathable mesh sides for optimal airflow when sleeping on your side
  • Symmetrical design — no top or bottom, use in any direction
  • Machine washable (remove outer cover, place inner units in laundry net)
  • Size: 60×40cm | Available in 4 heights:
  • No.1 (Low) – Straight neck posture or those who usually sleep without a pillow
  • No.2 (Medium) – Standard-sized women or slender men
  • No.3 (Medium) – Standard-sized men or women with broader shoulders
  • No.4 (High) – Men with broad shoulders

💨 5-Block Elastic Pipe Pillow – Breathable Support for Allergy-Sensitive Sleepers

A softer, quieter take on the classic pipe pillow — ideal for those with dust or allergy concerns.

  • 5-block structure for even head and neck support and stable sleeping posture
  • Elastic pipe filling (polystyrene-based composite resin) offers unique softness and rebound — quieter and softer than traditional pipe pillows
  • Excellent breathability; hypoallergenic-friendly design
  • Suitable for both back and side sleepers
  • Machine washable with laundry net; add fabric softener for smoother texture
  • Size: approx. 63×43cm | Available in 4 heights (No.1 Low to No.4 High)

🧵 LOFTY Pillow Case – 100% Organic Cotton, Made in Japan (45×80cm)

The perfect companion for your LOFTY pillow — crafted from premium organic cotton for a luxurious, skin-friendly sleep surface.

  • 100% organic long-staple cotton — silk-like sheen, ultra-soft texture, excellent absorbency
  • Suitable for sensitive skin; breathable and comfortable in all seasons
  • Highly stretchable knit naturally fits various pillow shapes
  • Envelope-style closure keeps the pillow securely in place
  • Fits standard 43×63cm pillows | Machine washable (use laundry net; avoid tumble drying)
  • Made in Japan | Available in Beige, Blue, and Pink

💡 Which LOFTY Pillow Is Right for You?

  • Want the hotel experience at home? → LOFTY Hotel Pillow (reversible cotton/pipe, 5-part cervical support)
  • Need precise ergonomic neck support? → 5-Block Ergonomic Pillow LT-010 (choose your height: No.1–4)
  • Prefer a softer, allergy-friendly pipe pillow? → 5-Block Elastic Pipe Pillow (quiet, breathable, hypoallergenic)
  • Looking for a premium organic cotton pillow case? → LOFTY Organic Cotton Pillow Case (made in Japan, 3 colors)

All LOFTY products are 100% authentic, sourced and shipped directly from Japan. Worldwide door-to-door delivery via air freight.

6 products

Lofty is a leading Japanese pillow company dedicated to improving sleep quality. As interest in good sleep grows, Lofty's commitment to creating custom-fit pillows has won over 3.5 million customers. Recently, their pillows are increasingly found in hotels, reflecting the rising importance of guest satisfaction through better sleep.